For us SEOs, the internet is as much a science as it is an art. For the visual design of every top ranking page online, typically follows technical execution of best SEO practices.
Search engines aren’t able to interact with web pages the way a human would, yet it is their task to identify the pages available on the internet, and to serve relevant pages for the query of any and every user.
To accomplish this, search engine robots scan for metadata to help them understand the content of a page.
For the sake of search engines, here are the SEO critical elements of a web page:
- Insert most important content in HTML
- The semantic URL should be easy to read
- The URL should signal the content on the page
- On page metadata ought to be filled for correct target term
- Page should be valuable to user
- There should be no obstacles against search engine bots (ie robots.txt)
- The page is shearable
- Page layout should be visually appealing
- Text should be easy to read
- Target terms ought to be included in headlines and though ought body copy.
- The page is marked up with schema.org
- The page is mobile friendly
- URL structure reflects site structure and page content
- URLs are short
- URL includes target keyword
- URL doesn’t use hyphens to separate words
- URL doesn’t include extraneous parameters
- Page Title shows consideration to match user search intent
- Title tags aren’t duplicated
- Key terms are included first in Title tag (+ brand name last)
- Titles are about 55 characters long
- Avoid keyword stuffing, write naturally to include terms
- There’s enough content for search engines to digest – no thin pages
- Click through rate is maximized by optimizing meta descriptions (max 155 characters)
- Header 1 tag is optimized