Time to stop writing for obscurity.
After reading this article, we hope you’ll fall in love with the idea of ranking online. We are going to cover exactly why you ought to learn the key aspects of SEO copywriting.
If you end up convinced to learn more about getting your product pages and blog posts to the first page of Google’s search engine, be sure to check out our SEO and Digital Marketing series. We are publishing detailed articles that thoroughly comb through the process of excelling online.
Why Writing for Search Engine Matters
Millions of new web pages are written and posted every day. Most of them will never be found.
Why? Because many of them will share one thing in common: NO ATTENTION PAID TO SEARCH ENGINE OPTIMIZATION!
The most productive writers among us are the creatives who are cautious enough to be practical. What is the point of being a brilliant writer if no one ever gets to read your work?
The best content writes for their audience and search algorithms.
Bloggers sometimes assume the, “if you build it they will come,” fantasy.
Too many aspiring writers believe posting content consistently is enough.
Unfortunately, the internet doesn’t make things that easy. Well actually, search engines make it pretty straightforward to rank online. But there are just way too many people competing for attention. To get noticed, there are a few guidelines to follow.
What is SEO Copywriting
- The folks over at Moz describe Search Engine Optimization (SEO) as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
- While wise ole Wikipedia defines copywriting as “the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”
Uniting these two truths, we may conclude that:
SEO copywriting is the creation of written content that aims to increase brand awareness through organic search results, ultimately persuading a person or group to take a particular action as traffic quality and quantity increases.
7 Reasons to Learn SEO and Effective Copywriting
1. Gain web visibility
Paying attention to SEO is the most assured way of growing traffic to your websites.
2. Write content people want to read
Learning to write concise and relevant copy for your keyword rich headers is going to help you structure your pages. People do not come to the internet to read walls of text, they have the library for that. Learn to write scannable content.
3. Get your pages on the results page
The search engine results page is the place that gives you a chance at web exposure. By writing for target terms your website will start to appear when people search for answers. By implementing HTML tags which serve as signals to search engines you’ll be one step closer to the 1st page.
4. Give Search Engines a Heads Up
Although this point is more technical than creative, you ought to learn how to submit your sitemap to search engines. Before your page is crawled by search engines, you can help by giving them a lists of pages that your audience ought to see.
5. Become an efficient web creator
The average writer writes for themselves. These writers have to rely on friends and family to grow their brand.
They write unstructured content without paying attention to keywords with high search volume.
They write a blog post and it reads like a diary entry.
The efficient SEO writer knows how to express their creativity while allowing search engines to help generate organic (FREE) traffic.
6. Take control of your web performance
Don’t rely on pay per click ads to drive traffic. By learning to implement effective SEO practices on your site, you begin to understand what it takes to grow your brand online.
7. Boost your earning potential online
Once you grow your audience online, you may confidently begin to earn a living online.
The Difference Between Traditional Writers and SEO Copywriters?
SEO copywriting merits its own classification aside from traditional copywriting because of the technical nuances writers must consider as they shape content.
Writing for a newspaper, a billboard, or a book is far different from writing for the internet. The SEO copywriter must be persuasive to engage an audience while simultaneously meeting the standards of complex search engine algorithms.
The most fundamental of lessons an SEO copywriter may learn is that search engines try to mimic human nature. They appreciate variety and order. Be consistent with best SEO practices. Do the right things, the right way; while mixing up content, target keyphrases, headers, alt texts etc.
There are several ways to boost your web visibility.
You may choose to spend a bit of money on pay per click campaigns.
You may be killing it on social media, where thousands of new page visits simply require a new tweet or facebook post.
You may even have a friend with an active Reddit account. Your referral traffic may be through the roof.
But you ought to learn how to write for search engines in order to show up on the first page of search engine results pages.
The good news! If you like to write, you already have what it takes to be a successful SEO writer. Never forget that SEO only rewards those invested for the long haul.
Search Engine Optimisation Best On-Page Practices
1.. Include a clean URL that includes your target term
2. Include a Page Title that mentions your key term – 55 characters max
3. Include Headers that mention your term and introduce relevant copy
4. Include Meta Descriptions that mentions your target term while encouraging clicks
5. Include Alt Text in your images
6. Include copy that matches the search intent of your target term.
Before you achieve success online, you need to PLAN and BUILD PURPOSEFULLY.
The fact that just about anyone can launch a website today means a copywriter’s job is to stand out, intelligently.
SEO copywriting will show you how your words can become chess pieces, strategically chosen to move your content in the right position on the board of search engine pages.
Hopefully, you are reading this because you’ve figured out that time seems to fly by when you are playing with words. Having the hunger to write makes learning SEO copywriting techniques more fun.