Imagine reading a history textbook in which every opening chapter was defined by a title. For example, “World War 2,” and then nothing else. Just pages and pages of text.
It would be a challenge to compartmentalize specific sections.
Stories about the invasion of Poland would blend in with the Japanese attacks on Pearl Harbour.
Instead of leaving readers to figure things out on their own, we group topics under subtitles, helping readers make sense of content.
For simplification sake, assume search engines work the same way.
They scan for headers in the body of your web pages to categorize your content more efficiently.
WHAT IS A HEADER TAG?
“The <header> element represents a container for introductory content or a set of navigational links. A <header> element typically contains: one or more heading elements (<h1> – <h6>), logo or icon, or authorship information.”
They also go on to say, “You can have several <header> elements in one document.”
Just like you can have several subtitles in one chapter of a history textbook.
WHY ARE HEADERS IMPORTANT
URL. Check. Page Titles. Check. Headers. Check.
Search engines can’t interact with content the way humans do, not yet. They learn to understand the content of your site by following a list of rules.
Header tags help them understand the structure of your content better.
Crawlers do not have the resources to comb over every single word posted on the internet, they have to prioritize they few that allow search engine to properly index websites.
The HTML header tag just so happens to be an indicator of particular interest.
Headers aren’t only useful to web-bots, your web visitors thank you for them too.
On homepages, headers help important information stand out so your audience may quickly ascertain key elements of your site as well as integral attributes of your brand.
They also help to space out long-form content, making text more digestible for users.
HOW TO USE HEADERS CORRECTLY
For your blog posts, reserve the H1 tag for your title.
Use H2 tags for your related terms and secondary keywords.
Remember that search engines rely on headers to understand the hierarchical structure of your content.
Don´t skip from utilizing the H2 tag straight to the H5 tag.
If the idea of your H2 content can be broken into further categories, split them with use of the H3 tag.
H3 tags to elaborate on H2 content.
H4 tags elaborate on H3 tags and so forth.
SEO HEADER OPTIMIZATION TIPS
1. Use H1 tags for titles, once per page.
2. Use H2 -H6 headers tag to introduce terms related to the focus keyword
3. Include links to header tagged text when relevant
4. Avoid repeating the same text when using the header tag.