Today, we’ll be going over an important factor of SEO, backlinks.

 

Once your website is live, you ought to concentrate on a crucial aspect of ranking success, link building.

 

In this article, we’ll cover everything you need to know in order to begin your link building campaign.

 

Let’s begin!

 

 

 

WHAT IS A BACKLINK?

backlinks and linkbuilding-backlink

A backlink is a link on another website that points to your site – an external link.

Source: Forester Web Marketing 

 

 

 

WHAT IS AN EXTERNAL LINK?

backlinks and linkbuilding-external backlink

“Hyperlinks that point at (target) any domain other than the domain the link exists on (source).

Source: Moz 

 

If you are wondering the HTML code for this hyperlink looks like this:

<a href=”http://www.external-domain.com/”>Link Anchor Text</a>

 

The point of the link building game is to have other webmasters in your niche pointing toward your site.

 

 

 

WHY ARE LINKS IMPORTANT?

backlinks and linkbuilding-important

Search engines use links to do two things:

 

1. To discover new pages on the internet

2. To determine the relevance of a page.

 

A link from another website tells Google that your page offers value.  

 

That’s because a link is mostly a vote from another site vouching for your page. The more links you have, the more votes you have earned.  

 

If your website comes up against another page with similar content, search engines will prefer the page with more quality links.

 

That’s why we create content that appeals both to the target audience and other people with websites.

 

 

 

WHAT IS AN IP?

backlinks and linkbuilding-ip

An Internet Protocol address (IP address) is a logical numeric address that is assigned to every single computer, printer, switch, router or any other device that is part of a TCP/IP-based network.

The IP address is the core component on which the networking architecture is built; no network exists without it. An IP address is a logical address that is used to uniquely identify every node in the network. Because IP addresses are logical, they can change. They are similar to addresses in a town or city because the IP address gives the network node an address so that it can communicate with other nodes or networks, just like mail is sent to friends and relatives.

Source: Techopedia

 

 

WHAT IS A REFERRING IP?

The server address of your incoming backlink//referring domain.

 

For example, 5 different domains hosted on the same server may display 5 referring domains but 1 referring IP.

 

 

 

THE IMPACT OF TOTAL NUMBER OF REFERRING IPS

Comments From The SEO Ranking Factors Study:

 

1. The number of referring IPs addresses is not equal, but is connected to the number of referring domains, so it influences the ranking of the particular domain in the same manner.

 

2. Top pages have more referring IPS, and this statement is accurate for every search volume.

 

3. Starting from the fifth position, the trend curves become flat in the lower keyword volume groups, an indication that the factor loses its influence on the SERP positions.

 

4. The lower the keyword volume group, the less impact the number of referring IPs has on the position of the domain.

 

Quite often you’ll need to invest a bit of time in getting their attention. That’s why digital marketers rely on something called “outreach.”

 

 

 

TYPES OF LINK BUILDING CAMPAIGNS

backlinks and linkbuilding-campaigns

There are quite a few ways to approach link building.

 

Don’t be tempted by offers to generate hundreds of backlinks to your site for a small fee. Remember, if it seems to good to be true, it usually is.

 

Google is very good at spotting the difference between a naturally developed link profile and one that is manipulative.

 

Pay someone to quickly deliver a bulk of links to your site and Google will ban your page.

 

One quality link is worth much more than 100 irrelevant links. Invest time in getting the right links to your site.

 

We are going to explain a few ways you can approach your link building.

 

1. Guest Post

You can write a high-quality blog post to be featured on another website.

Your article will include a link back to your site to credit your work.

 

2. Designing Infographics

Most people would rather look at images than read dense text.  

Infographics are a linkable and shareable asset for many sites.

They are used to describe relevant information in a fun, visual and engaging way.

Other web owners will like to include well-done infographics on their website, linking back to yours.

 

3. Editorial/Guides

You can write an extensive guide on a topic and promote it to other sites.

Other websites may be interested in a resource that an audience will find useful.

 

4. Experts Round-up

Contact experts and ask for their opinions on a particular topic.

Create a blog post that mentions these experts.

List these insights in your blog posts to create a useful page which offers solutions to the problems of users.

Contributors to your post will usually link to your blog post.

Also, expert Roundups are often very shareable content.

 

 

WHAT IS A DOMAIN NAME?

backlinks and linkbuilding-domain name

A domain name is an Internet resource name that is universally understood by Web servers and online organizations and provides all pertinent destination information. To access an organization’s Web-based services, website users must know the precise domain name.

Source:Techopedia

 

WHAT IS A REFERRING DOMAIN?

Also known as a ref domain, a referring domain is a domain that backlinks are coming from.

Source: Forester Web Marketing 

 

THE IMPACT OF TOTAL REFERRING DOMAINS

Comments From The SEO Ranking Factors Study:

 

1. 10,000 is the difference in the number of referring domains between the 2nd and 10th positions in high volume segment.

 

2. The higher the domain’s position on the SERP, the more referring domains it has. This tendency is consistent for all search volume groups.

 

3. The more popular the keyword for which the domain ranks, the more referring domain it has.

 

4. Every domain that ranks for a high-volume keyword has on average four times more referring domains than the domain from the low-volume group on the same position.

 

5. The lower the keyword volume, the less impact a number of referring domains has on the position of the domain.

 

 

 

WHAT IS OUTREACH?

backlinks and linkbuilding-outreach

Outreach is the process of contacting influencers and other web owners to earn backlinks.

 

 

 

THE BASICS OF QUALITY OUTREACH

backlinks and linkbuilding-quality outreach

There are generally three stages of effective outreach.

 

1. Decide the type of content you’d like to outreach

Now that you are familiar with the kinds of link building content, you can create one to earn links.

Just choose a topic and decide what type of strategy you’d like to apply. As a reminder, here are the four we mentioned:

 

1. Guest post

2. Infographics

3. Editorials/Guides

4. Experts Roundup

 

2. Prospect the right websites

Choosing websites that are likely to link to your site is important. Organize a contact list of websites that’d be fans of your content.  

The Prospecting of websites is the same as cold calling for leads.

Start to think about your pitch.  

What is your angle?

 

3. Design and send the right Email message

Collect contact information from the contact page of your prospect sites.

You have to get in touch with the websites on your list.

Show some appreciation for their work and introduce your pitch.

Don’t be pushy, better to establish a rapport before requesting a link.  

 

4. Be sure to send follow up emails

You won’t always get noticed the first time.

If you are creating great content and coming up with good ideas, other websites will want to link to your site.

 

 

 

IMPACT OF LINK BUILDING

In a study conducted by “Moz”, it was revealed that 99.2% of all websites on the front page of Google had at least one external link.

 

“The study found almost no websites ranking for competitive search phrases that didn’t have at least a single external link pointing at them, and most had significantly more links.”

 

THE IMPACT OF TOTAL NUMBER OF BACKLINKS

Comments From The SEO Ranking Factors Study:

 

1. 22.2 times more backlinks lead to URLs on the first position than to the URLs on the second – “high volume spike.”

 

2. The more backlinks a domain has, the higher is its position on the SERP. This tendency is consistent for all search volume groups.

 

3. Every domain that ranks for a high-volume keyword has on average three times more backlinks than the domains from the three lower-volume groups on the same position.

 

4. The lower the keyword volume, the less influence the number of backlinks has on the position of the domain.

 

 

 

WHAT IS A FOLLOW BACKLINK?

Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result.

Source: Wordstream 

 

 

 

THE IMPACT OF TOTAL NUMBER OF FOLLOW BACKLINKS

Comments From The SEO Ranking Factors Study:

 

1. The number of follow-backlinks is connected to the total number of backlinks that the domain has, so it influences the domain rankings in the same way.

 

2. Starting from the fifth position, there is no significant difference in the number of follow-backlinks between the positions in the lower keyword volume groups, indicating that the influence of the factor has dropped.

 

3. The lower the keyword volume group, the less important is the number of follow-backlinks for the domain rankings.

 

 

 

GOOD LUCK AND HAPPY LINK BUILDING

There is more to SEO than meets the eye.

 

It’s not enough to own a professional looking site. You need external links to vote for your pages.

 

Finding the right keyword is only half the battle, links prove to search engines that your page is a quality resource for that keyword.

 

Remember, building the right links can be done more efficiently with strategic outreach.

 

From all your friends at B&K MAG., bye for now.